In the News

Outbaking in the Media - Our Story of Tradition and Resilience

Outbaking in the Media - Our Story of Tradition and Resilience

Outbaking in the media

Outbaking Bakery in the Media

Welcome to the media coverage hub for Outbaking, where our mission and story are shared with the world. Discover how our commitment to baking traditional pastries and supporting Ukrainian refugees has been featured in leading media outlets.

Making Headlines: Our Story of Tradition and Resilience

Outbaking is more than just a bakery; it’s a beacon of hope for Ukrainian refugees rebuilding their lives in Berkeley, California. Our journey, from crafting authentic rugelach to creating a supportive community for those affected by the war in Ukraine, has captured the attention of various news organizations.

Our dedication to authentic Ukrainian flavors has caught the attention of several media outlets.

  • Voices of America

    After Russia invaded Ukraine, Ukrainian native and California resident Sasha Zabelin started OutBaking — a Berkeley-based bakery that provides reliable jobs to Ukrainian refugees. Khrystyna Shevchenko has the story, narrated by Anna Rice. Camera: Khrystyna Shevchenko.

    Watch the Interview on VOA website

  • ABC7 Localish Bay Area

    The conflict in Ukraine has caused many Ukrainians to seek asylum in other countries, including the United States.

    Outbaking in Bakery gives back by helping Ukrainian refugees find shelter, opportunity, and community in the Bay Area.

    Watch the Interview on ABC7

  • Daily Californian Newspaper

    A traditional Eastern European pastry, rugelach, is a rolled variation of strudel, layered with sweet filling. To the Out-Baking baking company, a rugelach acts as more than just a sweet treat — its creation is a means of creating a safe space for Ukrainian refugees in the United States to thrive amid the ongoing war in Ukraine.

    Read the article on Daily Californian website

Join Us in Making a Difference

At Outbaking, every purchase is more than just a transaction—it’s a step toward helping someone build a new life. Whether through our handcrafted pastries or the stories shared in the media, we invite you to be part of our mission. Explore our offerings or learn how you can get involved.